I do short brand sprints that get to the core of what a brand wants to make. Less time debating every decision, more time on what customers will actually see. These days most guidelines I make live on a website instead of a PDF, so consider these a few gems from the archive. Tap any page to flip through.
2026 · 34 pages
OWL Integrations
Remote connectivity that has to work in the field, so the brand had to look like it would too.
Foundation · Logo · Colour · Type · Photography · Mockups
2025 · 37 pages
Academie voor zelfzorg
A warm, steady identity for an academy that teaches people to take care of themselves.
Background · Logo · Colour · Type · Shapes · Photography · Print
2022 · 41 pages
Flexclub
Beliefs and messaging first, then a mark, patterns and co-branding that hold up next to AVIS.
Messaging · Logo · Co-branding · Colour · Type · Photography · Patterns
2024 · 33 pages
Kompaz
Built on four values, starting with eigen regie, and an arrow that knows where it is going.
Values · Logo · Colour · Type · Photography · Web
2023 · 15 pages
Workr
Short and to the point: a mark built on a grid, a logo, an app icon, colour and type.
Mark · Logo · App icon · Colour · Type